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Pharrell Opens New Billionaire Boys Club Flagship Store In New York City

Pharrell Opens New Billionaire Boys Club Flagship Store In New York City

With Billionaire Boys Club (BBC) only having two flagship stores in Tokyo and London, Pharrell has decided to expand his brand to the United States. The 43 year old opened a third BBC flagship store in SOHO, the fashion capitol of New York City. The store was designed by Snarkitecture with the goal of reusing an existing space to allow architecture to be displayed in an unexpected way. 

In addition to Pharrell's brands, Billionaire Boys Club and ICECREAM, the new store will carry merchandise from YEEZY, Adidas, Human Made, Medicom Toy, Cactus Plant...

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