With Billionaire Boys Club (BBC) only having two flagship stores in Tokyo and London, Pharrell has decided to expand his brand to the United States. The 43 year old opened a third BBC flagship store in SOHO, the fashion capitol of New York City. The store was designed by Snarkitecture with the goal of reusing an existing space to allow architecture to be displayed in an unexpected way.
In addition to Pharrell's brands, Billionaire Boys Club and ICECREAM, the new store will carry merchandise from YEEZY, Adidas, Human Made, Medicom Toy, Cactus Plant Flea Market, Timberland, Fenty by PUMA, Kaikai Kiki, CdG Play, and more.
Nigo, founder of A Bathing Ape clothing brand and Pharrell's longtime collaborator, was in attendance at the opening event of the new store.
Pharrell, the artist who seems to do it all, dropped a hint of releasing a 5th N.E.R.D. album as well. When asked about it while live broadcasting on their Beats 1 radio show, he responded with, "The answer is yes. When it's time."
Billionaire Boys Club/ICE CREAM Flagship Store
7 Mercer St.
New York NY 10012